3 Ways Artificial Intelligence is Helping Copywriters
Today’s consumers are more informed, connected and impatient than ever before. And as the volume and variety of content continues to explode, it’s becoming increasingly difficult for marketers to cut through the noise and reach their target audiences.
In fact, in a recent survey by Content Marketing Institute, 60% of respondents stated that they find most company content irrelevant and unhelpful. Given these challenging circumstances, marketers need to be more strategic than ever when planning and creating content.
Artificial intelligence (AI) is one tool that can assist digital marketers in meeting today’s content challenges head-on. Whether you’re working with an AI assistant like Alexa or Google Assistant or implementing AI features into your marketing strategy, here are three ways AI is helping copywriters create better content.
1 AI can analyze the effectiveness of your content
One of the biggest benefits of using AI to analyze the effectiveness of your content is that you can automate a lot of the process. You can set parameters such as the length of the content, the use of certain keywords, and the targeted readers.
AI can then work to identify key metrics, such as the number of pages, the number of words, the number of photos, the number of click-throughs, and the number of shares.
It can help you determine the most popular content on your website and the types of posts that drive the most traffic. AI can also help you understand your audience and your market better. By analyzing comments, posts, and feedback from your customers, AI can show you what people like and dislike about your content.
It can reveal insights about your audience, such as their interests, language, and behavior. AI can also provide information about your customers’ demographics, location, and buying habits.
2 AI can help you create more effective ad copy
When you’re creating ads, you want to make sure you’re driving the right message to your audience. AI has the ability to track your ads and measure the number of clicks they get, and then it can use that information to create new and even more effective ads.
AI can use your customers’ behavior to inform ad copy creation. It can help marketers create ads that speak directly to their customers so they’ll click on them and make purchases.
AI can also help you determine which keywords are most effective for ad creation. In addition to creating ads, AI can assist with the editorial and content planning. AI can analyze your existing content to determine what topics are the most popular and then create a plan around topics that readers are most interested in. Using this information, AI can assist with editorial planning.
3 AI can assist with creative process and creation
Artificial intelligence can help with the creative process and creation by generating ideas and concepts for your content.
AI can use data to come up with content ideas that are relevant and engaging for your audience. It can take information from your website and use it to create posts and articles that people will want to read.
AI can also assist with story ideas, headlines, and images. It can help you come up with ideas that are fresh and unique and have never been seen before. Additionally, AI can assist with revision and feedback. It can suggest changes to content, making the process much faster and more efficient.
4 AI can assist with editorial and content planning
Artificial intelligence can help with the editorial and content planning stage of the content marketing process. To start, AI can help you create a content calendar designed to engage your target audience on an ongoing basis.
It can assist with the creation of engaging content that resonates with your audience and drives the results you want from your marketing efforts.
AI can also help with the editorial research phase of the process by identifying topics that are most popular with readers. It can help you create a list of potential topics for your content and then rank those topics based on their popularity among readers.
Where does Jasper fit into this?
Overall, the Jasper AI product is a good investment for those looking to save time and money by outsourcing content. This service will help you generate high-quality text with fewer errors while reducing the risk of typographical errors.
Jasper AI offers over 50 content templates to choose from, making it the perfect solution for any blogger or business owner who needs help writing SEO-friendly blog posts, social media copy, ad campaigns, email subject lines, and more.
The AI-generated output created by Jasper consists of 99.99% original content with no plagiarism. This allows you to generate high-quality content, which is also SEO optimized, in a fraction of the time it usually takes. Its real power is in Boss Mode, which unlocks long-form wizards that you can use to write full blog posts, marketing emails, or even entire books!
Say goodbye writer’s block and procrastination. If you want to try it out you can find it here.
To wrap it all up, AI has become an essential part of many marketers’ daily operations. With AI, marketers can create better content and amplify their efforts. With the growing popularity of chatbots and voice-activated assistants, it’s easier than ever for brands to interact with customers and provide them with information.
When you combine AI with chatbots and voice assistants, you can create a truly personalized experience for customers. They’ll be able to get the information they need and want, whenever and wherever they want it.
If you want to read about more tools, you can find them here.
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